The problem
Selling hardware online with a template store leaves everything looking like the competition and slow on the phone. We wanted to see how far Shopify can go with a storefront of our own in front.

Online hardware store with building materials, tools, plumbing, electrical and paint on Shopify, with a storefront designed from scratch.
Selling hardware online with a template store leaves everything looking like the competition and slow on the phone. We wanted to see how far Shopify can go with a storefront of our own in front.
A headless store: Shopify behind for the catalogue and orders, and a custom storefront in front, built for searching fast and comparing.
A Chelabs product. The store is live with the catalogue frozen and payments off: the cart ends in WhatsApp. It is the base for the next store that needs building.